Leadership Team

Web-Ron Pitcock

Ron Pitcock
Chief Executive Officer

Ron joined Fiplex in 2019 as Chief Executive Officer with more than 35 years of experience in executive leadership, new business development, and sales management. He came to Fiplex from Huawei, a manufacturer of communications equipment, where he served as Senior Vice President and General Manager of the MSO Group, responsible for sales as well as profit and loss for the Broadband industry nationally. Prior to that, Ron was Chairman and CEO of Iptimize Corporation, a residential home automation service provider where he was responsible for increasing the company’s growth and market size. Ron also served as President of High-Speed Access Corporation which he founded and took public.

Web-Matias de Goycoechea

Matias de Goycoechea
Chief Technology Officer
& Chairman of the Board

Matias joined RF Designs, SA in Argentina in 1992, occupying different positions in Production, mainly in the line of passive products for base stations. In 1998, he became part of the R&D department, where he actively worked on the development of complex filters and combiners for two-way radio systems, cellular networks, and digital TV, both in TEM, hybrids and ceramic technologies. Matias has led the development of the extension coverage product line, both Signal Boosters and DAS systems, as well as the incorporation of digital technology based on FPGA. In 2007, Matias helped develop the LATAM market, where he was able to close agreements with different cellular operators and OEMs in the region. Matias also collaborated with the sales departments of Fiplex Communications in the USA and Fiplex Europe in Spain, providing pre-sales support in different projects and development of solutions. At the end of 2014 Matias lead a restructuring of the operations in the USA, Argentina, and Spain. He helped position the companies strongly in the IBW market for Public Security which positioned them to be able to participate in major projects in the USA and EMEA. Matias is focused on the technological evolution of the companies, both in the IBW market and in the LTE private network market.

Web-Fernando Sommariva

Fernando Sommariva
Engineering Director Associate

Fernando Sommariva joined RF Designs in 2004 as an RF Design Engineer. Being an expert in RF Power Amplifiers, Fernando was part of the Coverage Extension R&D Group that was responsible for the design and development of the Signal Booster and DAS product lines used by Fiplex Communications, Inc (Fiplex). In 2010 Fernando was responsible for collaborating with the Fiplex sales department to do pre-sales activities. This activity not only helped the sales department but also helped Fiplex by placing the RF Designs R&D team closer to the US market. In 2014 Fernando stepped up to lead the RF Designs R&D department as the Director of Engineering. Fernando and his RF Designs R&D team assisted Fiplex in developing leading-edge technology resulting in producing one of the best in class Signal Boosters and DAS product lines in the market. Fernando supports and is a technical reference for Fiplex Products that are being used among the most critical and highly complex Public Safety coverage extension projects in the USA.

Web-Alberto Coquet

Alberto Coquet
Production Engineering
and Outsourcing Manager

Alberto Coquet joined RF Designs SA Argentina in 2002 as a Design Engineer. Being an expert in active RF circuit, passive devices, and mechanical hardware design, Alberto was part of the R&D group that was responsible for the design and development of several analog Signal Boosters used by Fiplex Communications, Inc.
Since 2017 has served as Production Engineering and Outsourcing Manager.
Alberto and his team assisted Fiplex in developing the best in class RF coverage product line. In his current role, Alberto is responsible for leading the Manufacturing technical activities & strategies including the development and deployment of best practices and behaviors, methods, standards, technologies, and systems to reach world-class manufacturing performance.

Web-Jhon Giarolo

John Giarolo
Executive Vice President
of Sales and Marketing

John joined FipleX in May 2020 with over 25 years’ experience directing and building sales teams focused on driving new business and increasing top line growth through both direct and in-direct sales channels. John is a hands-on Sales Executive: he makes himself visible, available and useful to his customers, team and organization. He listens, helps and learns so he can provide support and give guidance to help and lead for success. Prior to Fiplex John led sales and business development teams at Westell, JMA Wireless and Cobham Networks.

As EVP Sales and Marketing John is responsible for driving integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, revenue management.

Web-Bob Joslin

Bob Joslin
Vice President of
Engineering Services

Bob Joslin serves as Vice President of Engineering Services for Fiplex and is responsible for the full lifecycle of engineering services including product certification training, network design and channel support as well as the development and fulfillment of value-added services. Bob possesses over 25 years of progressive experience in wireless communications. He most recently led the RF Engineering division at Gabe’s Construction. He helped broker the acquisition by Gabe’s of the services practice at PCTEL where he was Vice President and General Manager of Engineering Services. Prior to that, he was a founding partner of EnVision Wireless, an RF engineering services consultancy, which was acquired by PCTEL. Bob began his career in the wireless industry at Nextel Communications. He graduated from the University of Central Florida with a bachelor’s degree in Electrical Engineering.

Web-Claudia Carrillo

Claudia Carrillo
Vice President of Sales

Claudia joined Fiplex Communications in 2016 as a Global Sales and Marketing Director, managing the sales and pre-sales teams and directly handling House Accounts and OEMs. Claudia assumed the role of V.P of Sales Operations and Marketing in May 2019. Claudia came to Fiplex with over 25 years of expertise in the RF and Telecommunications Industry, having performed as Senior Director of Latin American Channels for Hytera, LATAM Director of Sales for Motorola Solutions and LATAM Director of Sales for Vertex Standard. Claudia earned a Bachelor of Arts in Communication Science from Universidad de Lima, a Master in International Business Administration from Nova Southeastern University and is currently pursuing a Master in Theology from Barry University.

Web-Christian Morajpg

Christian Mora
Operations Director

Christian is a performance-driven, solutions-oriented, Supply Chain Director with 8+ years of comprehensive, progressive experience. He possesses a unique combination of technical and commercial knowledge and expertise that encompasses engineering processes, technical data, regulatory compliance, standardized procurement, purchasing, negotiation, planning, warehousing, and operations. He is an innovative thinker, with a longstanding record for improving processes and implementing successful, optimally priced supply chain strategies that drive bottom line revenue and organizational growth. Christian is adept at establishing and sustaining positive relationships throughout all levels of the organization. He maintains an extraordinary supply chain management vision with a keen ability to communicate that vision to employees. Christian was a purchasing manager from 2012 until 2014 when he was promoted to Supply Chain Director for AAR Landing Gear Services in Miami, FL. He joined Fiplex Communications, Inc in 2018 as the Operations Director where he now oversees all purchasing, and production activities including inventory control, receiving, and shipping. Christian has a B.S. in Industrial & Systems Engineering and has a Lean Six Sigma Master Black Belt (LSSMBB), a Lean Six Sigma Green Belt (LSSG), and a Lean./TOC MRO certification.

Web-Diana Cholakova

Diana Cholakova
Chief Financial Officer

Diana Cholakova has joined Fiplex Communications as CFO. She has over 18 years of experience in Finance with organizations diverse in size and structure in sectors including manufacturing, retail and wholesale and financial services. Most recently Diana led the Business Controlling function responsible for financial planning and analysis at GrandVision US. In this role, she led the budgeting and strategic planning processes in partnership with all areas of the business in a turnaround environment. She enabled business performance analysis and insights through reporting of financials and key metrics by the implementation of new processes and systems. Prior to this role, she led Marketing Finance at MasterCard to plan and optimize the marketing investments for Latin America. Diana supported markets in creating strategic plans and managing budgets. Prior to this, she worked for an additional 12 years in finance (including change management and IPO) for small and medium-sized companies in manufacturing, retail, and restaurant industries.

Diana attained her Master in Science of Finance degree from Florida International University (FIU). She graduated with her Bachelor of Arts degree in Finance from FIU and studied her first two years of college in Rome, Italy. She is pursuing the Chartered Financial Analyst designation.

Web-Cassia Sanada (1)

Cassia Sanada
Quality Assurance Manager

Cassia joined Fiplex at the end of 2017 as Quality Assurance Manager with more than 15 years of experience in implementing Quality Systems, conducting Quality Assessments and providing Training to employees in a diverse type of industries.

She came to Fiplex to implement a Quality Management System based on ISO 9001:2015 Standard through development and implementation of quality procedures, policies, and specifications to ensure customer satisfaction and applicable statutory and regulatory requirements are met. Cassia came from an industry where she served as Product Manager contributing as ISO 9001 Internal Auditor and participating in ISO External Audits. Prior to that, she served industries as a consultant where she was responsible for providing support to industries to become ISO Certified in order to improve processes and quality of the products and increase business with global markets.

Cassia is ISO 9001 Lead Auditor and Internal Audit Certified.